The PowerColor HD4870 has its own custom cooler that PowerColor has designed to fit over the core and keep it cooler than the stock cooling solution you will find on many of the different reference board HD48xx cards out there. When you first take a look at the packaging, the light and brilliant color scheme PowerColor has decided to use makes the card feel very elegant. There is a picture of a warrior princess on the front holding a sword, which gives you the idea that the card is very powerful. The top left hand corner is where you are going to find the PowerColor name and at the bottom of the package is where you are going to find the HD4870 name. There is a 10°C temperature drop badge on the front showing you that the custom cooler can drop your overall temperatures. There are a few badges on the right hand corner, the ATI Radeon, ATI CrossfireX, 512MB GDDR5, and Dual DVI HDMI interface. These show you some of the important features you are going to get with your purchase. The back of the packaging is where you are going to find even more information about the card and there is a lot of information about the technology behind the card on the back as well. When you flip to the sides, you are going to find some of the system requirements on one side and the other is pretty much blank.

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