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SEO stands for Search Engine Optimization. It is the art of making your website relevant and Important to the search engines in order to rank highly in their results. The two main weapons in your web page, they are:
• Keywords (for relevance)
• Links to your site (for importance) Think of the search engines as a big election. All the websites in the world are candidates. The copy on your website is your campaign. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking. Keywords
Search engines send out ‘robots’ or ‘spiders’ to analyze your website. They look at the words you’ve used to figure out what you do. This tells them when to display your site in their search resuts.
Keywords are the first thing you need to think about when you start your SEO Journey. For example, if your site promote for busby seo challenge, your potential keyword is busby seo challenge. not the other words. Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website and in the HTML code behind the page, in your meta keyword tag. As a rule of thumb, the more frequently you use these keywords, the more relevant you'll be considered by the search enggines, and the more likly you are to apear in searches fot thos words. Link to your site
Link to your site tell the search enggines how important your site is. They assume that if it's important enough for a lot of other sites to link to, it's important enough for them to display at the top of the rankings. Link to your site (backlinks or inbound links) are the single most important factor in ranking. The more links you have to your site from other sites, for example to optimising the keyword busby seo challenge, the better your ranking in search enggine for that keywords busby seo challenge.
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